SEO-SEM

Search Engine Optimization & Search Engine Marketing

Overview

Search Marketing has evolved into a crucial element of today’s marketing and business strategies. SEO plays a critical role in the acquisition of new users and building an online presence for your business. Digital SEO lays the foundation for a strong online presence by allowing your website to organically rank in search engines for terms relevant to your business and industry. SEM, allows for you to use paid media campaigns to drive users by advertisements in addition to the organic efforts. Working hand and hand these techniques will improve your online rankings.

How To Optimize Your Website?

Most people discover new businesses by doing local voice search options, Google Maps, and search engine keyword entries. Having your website properly optimized will ensure that you have quality site visitors, and most importantly a better ranking online than your competitors. i3 Marketing uses the top enterprise level software to dismantle your competitors’ SEO strategies and top recruited talent to execute on our professional SEO services.
We fix errors on site, as well as provide on-going SEO assistance with a month to month plan. Some of the issues we solve include increasing page speed, creating quality title tags/meta descriptions, developing site maps, optimizing images, and executing a detailed keyword analysis.

SEM AD Creation

Our team helps you tackle paid media with any budget. From running Facebook Ads to Google Adwords, we are certified in all areas. Gain access to reporting details that matter, and get results from our retargeting efforts using Google Tag Manager & Facebook Pixels. As more and more people are going online to find information and products, placing yourself in the eyes of web users is extremely important in establishing a solid online presence.

Paid Media, or Pay-Per-Click/Pay-Per-View (PPC/PPV) advertising, is the most time-effective option for driving instant traffic to an online storefront. PPC management comes in many forms, yet the basic principle remains the same: bid against other advertisers to gain the best possible ad placement through various market targeting criteria, attract a click, then convert visitors once on-site.

Our Strategy

The days of getting as many links as possible to your website are over. Now is the era of getting quality and industry relevant publications and blogs to link to your site, over quantity of irrelevant publications. i3 Marketing has revolutionized the way links are built by coming up with a strategy that keeps up with the ever changing algorithms. It is important to have your website noticed, but it is always wise to consider where your website information is being submitted. Contact our team today for more SEO-SEM solutions to fit your business at 214-702-9438!

Measure & Optimize

We make our SEO campaigns easy to understand, communicate, and measure. The reason why the majority of search optimization campaigns fail is because there is lack of benchmarking, measuring, transparency, and analysis. From day one of a campaign, i3 Marketing will discover and set up agreed upon Key Performance Indicators (KPI’s) and build those into a single view Executive Dashboard for your team to view as often as possible to track campaign performance. Our strong focus on analytics allows us to constantly monitor and adjust our campaigns for maximum performance. We evaluate performance based on meaningful metrics focused on conversions to generate substantial revenue increases but also improve the quality of the user’s time on the site.