In this age of information, reputation marketing is the future of the marketing industry. Users no longer blindly use the services of a company – they simply open their browser and search for online reviews. It is evident that bad reviews can greatly damage the reputation of a company, even if they are not true. To avoid such situations, protect your online reputation the right way.
This concept refers to shaping your online reputation by emphasizing your positive reviews and turning them into a marketing tool. It is much more effective than reputation management, which is just a passive way of responding to already existing reviews, negative or positive, after they have already been posted online. Reputation marketing, on the other hand, suggests responding to bad reviews before they appear on online, as well as building and marketing positive reviews to the advantage of the company. According to Reputation marketing, on the other hand, suggests responding to bad reviews before they appear on online, as well as building and marketing positive reviews to the advantage of the company. According to Wikipedia, “reputation marketing has evolved from the marriage of the fields of reputation management and brand marketing.” Instead of trying to push negative reviews to the bottom of the search results, it suggests a new approach that consists of making the best of the positive feedback posted online by your customers.
Having positive reviews on social media or your own web site can significantly increase your profit because they work as an extremely good marketing tool. People tend to trust online reviews almost as much as their friends’ recommendations and you should not miss this great opportunity. For this reason, it is essential to increase the number of positive reviews so that they would appear at the top of the results when users search for your product or brand. This means taking matters into your own hands by reacting to your customers’ feedback immediately, thus creating an excellent online reputation of your company.
You can find many real-life examples that support this. For example, the economists at the University of California, Berkeley conducted a study which analyses the online ratings of Yelp in Economic Journal. It reveals that a restaurant’s business increases by 19% when its overall rating increases by only a half star. It shows that even a slight change on the online profile of your business can greatly shape the user’s perception of your company.
In this situation, reputation marketing can have an immense effect on your profit. It is essential to try building a five-star reputation by making the best of your positive reviews, and we can help you take advantage of this opportunity.
Contact us today by emailing email@example.com for a consultation.
Voice search has recently become more important than ever before. The future of SEO strategies and search optimization in general highly depends on the Internet users’ ever-changing habits, and marketers are advised to take this into consideration.
There are a few causes for the enormous growth of the popularity of voice search starting from 2013. The main reason may be the usage of mobile phones, as voice recognition programs have become trendy even among older users.
As technology improves with each update, the error rate of voice search plummets. Behshad Behzadi, noted during SWSW 2016 that the speech recognition error rate has been reduced from around 25 percent two years ago to just 8 percent today.
The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding. This involves several changes with respect to:
context based on frequently used apps
keyword research based on spoken queries
However, smartphones are not the only devices suitable for voice recognition. Amazon has released Amazon Echo, a hands-free speaker controlled with voice. It can hear the commands even when loud music is playing. At the same time, Google made its own voice-activated speaker, Google Home. Devices like these allow users not only to play music by uttering simple phrases but also to search for information without the need to type, giving answers immediately.
It is evident that search queries are different when people say them aloud rather than when they type them. More conversational language is used, replacing accurate keywords with longer, naturally-flowing questions. A user will more likely say “Where is the nearest Chinese restaurant?” rather than “Chinese restaurants London”. This means that your content should be written in a more natural manner and, instead of an abundance of keywords, there should be questions that would resemble the user’s speech (starting with “where”, “what”, “when”, etc.). Try to implement this into your blogs, posts and other written media.
Now is the best time to start implementing the strategies that voice search experts suggest using. As voice search is increasing in popularity, it is essential to optimize your website for it if you want to be a strong competitor in the business market.
There’s no denying that voice search is a one of the biggest trends of the digital age. With massive improvements to Siri, Google Now and Cortana, SEO marketers would be wise to closely examine voice innovation and think beyond text-based queries in 2017.