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SEO Archives - i3Mega Marketing Group

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Google has announced a roll-out of a new update known as the mobile first-index. This update simply means that Google will be using the mobile platform first to rank your web pages as opposed to the current desktop platform.

search

The shift to mobile-first index was motivated by the fact that more Google users today perform their searches through their mobile devices as opposed to desktop computers.

This essentially means Website and blog owners will have to shift to the new algorithm if they want to keep their traffic up.

This mobile first-index roll-out also means that even if your business or company doesn’t get traffic from mobile search, you will still need to shift to this new algorithm for best local SEO practices.

How does mobile first-indexing work?

Indexing is the process where Google identifies pieces of information from your web pages and makes them useful. Google recognizes that the aim is to satisfy user’s experiences whether they are searching through mobile or desktop. This simply means websites and blogs must now start focusing on the functionality of both mobile and desktop pages, although this is not unique to SEO experts as they understand that traffic pays their bills and they need to start migrating to the new algorithm right now.

This is clearly a monumental change in indexing. And even if you anticipated this change and have been working on mobile optimization for the past years, you still have a couple of things to master.

How can your business be prepared for this paradigm shift?

Google’s announcement of the mobile first indexing must have caught many business owners by surprise. However, there no need to panic. There are steps you can take to optimize your site right off to correspond with the Google announcement:

      • Run a mobile-friendly test to ascertain that your site is optimized for mobile search
      • For more information on Google optimization, look out for Google’s primary mobile guide
      • The Google how-to-guide can assist you to determine whether your third party hosting is working correctly
      • Do the following to optimize your site:
        • Optimize your mobile responsiveness – Most sites already have responsive designs, so they won’t need lots of optimization to be properly indexed for mobile search
        • Configure your mobile site – Your content markup may be different on the mobile and desktop. You will need to make changes.
        • Construct a mobile site – If you’re constructing a completely separate mobile site, it’s advisable to launch them when completely functional rather than half dormant. The desktop indexing will still continue, so there is no need to rush.
        • Verify both versions – If you have only verified the desktop version page, verify your web page mobile version too
        • Accessibility to Googlebots – Run the mobile-friendily test to ascertain that the mobile version of your web page is accessible to Googlebots for ease of indexing.
        • Availability of canonical links – You don’t need to make any changes if your site has canonical links. Google will continue using these links on both mobile and desktop versions.
        • Structured data testing – You need to run this test for URLs and compare output.

One of the biggest upsides is that the ranking will still be based on both desktop and mobile.

Stay ahead of the updates and trends by getting a consultation with our experts today! info@i3megamarketinggroup.com

 

If your business has local customers, the importance of having good local SEO for your website cannot be overemphasized. Simply put, local SEO experts can provide you the most important form of advertising you can use to reach new customers within your geographic area. Local SEO is also quite effective at getting repeat customers.

What Is Local Search?

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Local searches are search queries where the person is looking for information about local businesses in general. There are always specific geographic locations embedded in the search queries. Here are a few examples:

  • surf shops in Southern California
  • divorce attorney in Jacksonville FL
  • natural food stores in Boston
  • where to buy memory cards in Kansas City

All of these local search queries will generate a Google map in Google with a listing of several business options. If your business doesn’t make the list, for your specific type of business, in your geographic area(s), you are missing out on a lot of potential business. Furthermore, if you are located near the top of this list, and your listing is prominent, you’ll get a lot more business from the listing than another business lower on the list with a less prominent listing.

Why is local SEO important?

According To a Survey Conducted By Google:

  • Eighty percent of all people use a search engine to find information about a local business. This includes business hours, directions to the store, and product information. In other words, very few people use an old fashioned phone book anymore!
  • Fifty percent of all people who conduct local searches on their smartphone visit a local store related to their local search within one day!
  • Thirty-four percent of all people who conduct local searches on their laptop or other computer devices visit a local store within a day!
  • People who do local searches buy at a higher frequency than those who do not!
  • Eighteen percent of all local searches lead to a sale in less than 24 hours!

Thus, it stands to reason, if you can improve your ranking and quality of listing in local search on Google, your sales opportunities will increase. You will also get more targeted walk in traffic that you can use to generate more sales and or more sales leads.
Getting a good listing for your local search terms is a tricky endeavor that is best left to the professionals. Not only are there many nuances most business owners would never know, or even have time to learn if they knew how to find the information, Google updates its search algorithms so frequently it is a full-time job to keep up with them.

seo

We Can Help!

We are very careful to only use “white hat” techniques that Google not only sanctions but actually encourages. Other companies use techniques that may work for a short period of time (long enough to take your money) but are considered spam by Google. If you’re not careful who you work with, you can get your business URL banned. We are very careful what local SEO techniques we use for this reason.

Give us a call today so we can discuss the details! 214-702-9438

 

We’ve all been told that referrals are one of the best forms of advertising. Let’s face it, we generally trust the recommendations of those we know especially when they have had a positive, first-hand experience with a product or service provider.

Referrals are good in a number of ways:

  • prospects are more willing to make an appointment
  • cost is usually not as important
  • referred prospects are more likely to make a purchase decision quickly thus improving ROI
  • prospects are more likely to refer others

Online Reviews are Referrals

Referrals have always been considered as a “word-of-mouth” recommendation from a known individual, that description is changing in the digital world. You may not realize it, an online review is a form of recommendation or referral. Although the person leaving a review is not likely known by the readers of their ratings and/or comments, the review gives the reader a certain confidence, or lack thereof, in the vendor, product or service. According to Myles Anderson, Founder & CEO of BrightLocal.com, 88% of consumers trust online reviews as much as personal recommendations. That’s impressive considering the source of the review is most likely not personally known by the reader. The number of reviews found online effects the trust factor as well. A business generally needs a minimum of 6 to 10 reviews to be trusted.

Reviews Aren’t Just for Restaurants

Most businesses assume that online reviews only related to physical products purchased online or food service providers such as dine-in restaurants and fast food chains. However, in directories and independent rating sites like Google, Yelp, Yellow Pages and Trip Advisor, to name a few, reviews are being posted online for all types of businesses in every industry. The reviews aren’t just limited to individual customers or young people. People of all ages are posting reviews and even businesses are posting about other businesses they purchase from.

 

Search Engines Like Reviews

Even more importantly, search engines such as Google and Bing are beginning to adopt average review ratings into their ranking algorithms thus increasing the importance of a good rating from each.

Do not worry about your online reputation. i3 has the updates to keep your company aware of all of the new strategies to look out for this year.

 

Voice search has recently become more important than ever before. The future of SEO strategies and search optimization in general highly depends on the Internet users’ ever-changing habits, and marketers are advised to take this into consideration.

Reasons for the Growth of Voice Search

There are a few causes for the enormous growth of the popularity of voice search starting from 2013. The main reason may be the usage of mobile phones, as voice recognition programs have become trendy even among older users.

It’s hands-free, fast and futuristic.

As technology improves with each update, the error rate of voice search plummets. Behshad Behzadi, noted during SWSW 2016 that the speech recognition error rate has been reduced from around 25 percent two years ago to just 8 percent today.

The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding. This involves several changes with respect to:
previous searches
location-based context
context based on frequently used apps
personalized information
keyword research based on spoken queries

#deathofthesearchbox 

voice search

Voice Search is no longer Just Mobile

However, smartphones are not the only devices suitable for voice recognition. Amazon has released Amazon Echo, a hands-free speaker controlled with voice. It can hear the commands even when loud music is playing. At the same time, Google made its own voice-activated speaker, Google Home. Devices like these allow users not only to play music by uttering simple phrases but also to search for information without the need to type, giving answers immediately.

Voice Search Results are Dissimilar to Typed Searches

voice search

It is evident that search queries are different when people say them aloud rather than when they type them. More conversational language is used, replacing accurate keywords with longer, naturally-flowing questions. A user will more likely say “Where is the nearest Chinese restaurant?” rather than “Chinese restaurants London”. This means that your content should be written in a more natural manner and, instead of an abundance of keywords, there should be questions that would resemble the user’s speech (starting with “where”, “what”, “when”, etc.). Try to implement this into your blogs, posts and other written media.

 

Now is the best time to start implementing the strategies that voice search experts suggest using.  As voice search is increasing in popularity, it is essential to optimize your website for it if you want to be a strong competitor in the business market.

There’s no denying that voice search is a one of the biggest trends of the digital age. With massive improvements to Siri, Google Now and Cortana, SEO marketers would be wise to closely examine voice innovation and think beyond text-based queries in 2017.